Twenty's Plenty Initiative

Although we are trying to get speeds in housing areas down to 20mph it is worth remembering that even a 1mph reduction in speed can result in a 5% reduction in casualties.

These notes are a brief guide to help organising a local 20's Plenty publicity campaign.

Organising a Campaign
A campaign can be organised either by a concerned individual or a group of people working together as a team. There is more chance of success where a small group works together, sharing ideas and responsibilities for different aspects of the campaign.

An existing local committee may wish to organise a campaign, and in this case a small sub committee can be set up. You may wish to seek assistance or guidance from others in the community such as the police, schools, churches, business contacts etc.

Geographic Area
First of all, thought should be given to the area to be targeted. The campaign is more likely to be effective if it is confined to a small area.

Where there are concerns about vehicle speed covering a wide area, consideration should perhaps be given to a number of smaller campaigns. The main aim of the campaign is to target local drivers who regularly use the local roads.

Timing
Plan your activities well in advance. Consider an appropriate time of the year when those involved in organising the campaign are free from holidays and other major commitments. If you wish to involve the school, keep in mind the school holidays. The school staff need plenty of warning where the children are to be involved. Set out a simple time planner of what you will do and when.

Campaign Plan
A campaign can be as simple as a leaflet drop through the door of every household. However there are many other activities that could be included and you may wish to consider some of the following ideas:-–

• Look at the support materials available – which do you wish to use?
• Where will these materials be used?
• Could youth organisations or other volunteers distribute materials?
• Which community groups can support the campaign?
• Should the local school[s] be involved?
• Inform the local councillor about your plans and seek support.
• Should the local press be involved?

Resources
The packs include:-

• Posters
• Stickers
• Headed Paper
• Leaflets
• Window Stickers and
• Keyrings

Are there any other people who could support you by sponsorship?

Schools
Consider inviting local schools to participate. Meet with the Head Teacher or School Board to discuss proposals. The distribution of stickers and other small activities could be issued through the schools. Suggest a 20's Plenty theme for a foyer display, parents evening, gala day or similar activity.

Launch
Consider whether there should be a formal or informal launch. This can be as simple as an on-street photograph with the press. 20 children would be quite a good idea. Invite the local press, local radio or Thistle television. Invite local community/council representatives e.g. councillors, police, road safety officer.

Distribution of Materials
Decide who will do what - this could include the following:-

• Household leaflet drop
• Posters to shops, community centre, churches, etc
• Stickers to school children

Summary
The above is only a brief guide and should you wish further information please use the "Contact Us" box on the screen.

Please let us know how you get on with your campaign, we would like to hear from you.

You can aceess copies of the Order Form by using the "Download or Request by Post " box on the screen. The form is available in 2 formats:-

• Once you have completed the form on screen (using Word or browser), and if you have an email account set up on the computer you can save it and attach it to an email in the usual way (in Outlook, you would use the File - New Mail Message - Insert File commands on your menu bar), and return to us, as detailed in the 'Contact Us' box at the side of your screen.
• If you are in Word, you can also send it by email using the File - Send to - Mail recipient command on your menu bar.

• If you do not have an email account set up, you can print the document and post it to us at the address given in the 'Contact Us' box.

Acrobat pdf form - you can print off and complete this form by hand and send it back to us by post to the contact address in the  "Contact Us" box on the right-hand side of your screen.