The total number of respondents in this period was 50
Monthly breakdown:
Jan 7
Feb 4
March 10
April 14
May 11
June 4
What Age Group do you belong to?
Under 18 24%
18-29 8%
30-39 16%
40-49 18%
50-59 28%
Over 60 28%
The age group with the highest percentage of respondents was over 60 (28%) This is to be expected as this is the category with the largest age range. 28% of recipients also came from the 50-59 age category which is an increase from the last period. 24% of respondents were from the under 18's category and the lowest response (8%) was from respondents age 18-29. 6% of respondents did not answer this question.
Which best describes you?
Local 58%
Day trip 26%
On Holiday 8%
No Response 8%
58% of respondents indicated that they live locally and a further 26% were on a day trip. Only 8% were on holiday and a further 7% did not respond to this question. These responses reflect those in previous periods where the majority of respondents have been from the local area and on day trips.
Where do you stay?
The largest numbers of respondents (82%) were from Scotland, 6% form the rest of the UK, none from Europe and 8% from the rest of the world. 4% did not respond to this question. Of the 7% from the rest of the world we know that 4% are from the USA & 2% are from Australia.
What was the purpose of your visit to the centre today?
Local History 13%
Event/activity 20%
Temporary exhibition 7%
General 54%
Other 6%
The majority of respondents (54%) stated that there reason for visiting was for a general visit. The next most common reason (20%) was for an event or activity which is an increase in from the last period's figures. However respondents' choosing Local studies as the main reason for their visit has fallen to 13%. 6% of respondents chose "other" as an option all stating that their reason was educational.
Have you previously visited the centre?
The majority of respondents (52%) stated that they had visited the centre before and 42% had not. 6% did not respond to this question.
How likely are you to visit the centre in the future?
60% of respondents said they were very likely to visit again and a further 30% were quite likely. Only 4% said they were not very likely to visit again and 2% not at all. 2% of respondents did not answer this question.
Which areas of the centre did you visit?
Please note respondents were able to pick more than one option for this question and so the percentages are higher.
Technopolis 78%
Local Studies 36%
Temporary exhibition 72%
Tower 74%
No response 4%
Technopolis, the Temporary Exhibition and the Tower all proved poplar with 78%, 72% and 74% of respondents choosing each category respectfully. 36% of respondents also stated that they visited Local studies. Each of these figures is higher than the last period. 22% of respondents stated that they visited all 4 areas of the museum which is on a par with last period's figures. 4% of respondents did not answer this question.
How long did you spend visiting the centre?
The majority of respondents (54%) stated that there visit lasted over 1 hour. A further 40% visited for 30mins – 1 hour. Only 4% visited for less then 30mins. 4% of respondents did not answer this question.
Do you feel you were dealt with fealty and sensitively during your visit?
92% of respondents answered yes to this question, 6% answered no, and 2% did not respond to this question.
How did you find out about us?
Poster/leaflet 8%
Radio 2%
Live local 26%
Newspaper 6%
Word of Mouth 34%
Website 16%
Other 6%
No response 6%
As compared to last periods responses this shows a fall in a number of categories i.e. poster/ leaflet, live locally & "other" however there is a spread of answers across all categories. Although a percentage drop from last periods figures Living locally remains one of the most common choices (26%) although word of month has overtaken this period with 34% of respondent choosing this option. There has been an increase also in respondents choosing radio, newspapers and website. 6% of respondents choose "Other" which they specified as being school (2%) Just passing (2%) & NLC map (2%)
Did you visit the local studies library as part of your visit?
22% of respondents visited local studies and 64% did not- a drop from the figures in the last period's figures. A further 14% of respondents did not answer the question.
Of those who visited local studies the majority (56%) said it was there 1st visit and 36% stated that they were infrequent visitors. No respondents stated that they were regular or periodical visitors. Only a total of 12% chose this option in the last period's figures so perhaps this is an untapped market. 8% of respondents did not answer this question.
What was the main focus of your Visit?
Family History 36%
Photos 18%
Maps 18%
Newspapers 0%
Internet 0%
Books 0%
No response 28%
The most popular choice of this section was family history (36%) An additional 18% of respondents choose both photos & maps. No respondents chose books, newspapers or internet. Since the last period this represents a drop in respondents choosing photos and family history but an increase those choosing maps. 28% of respondents did not answer this question which is a level.
What was the reason for not visiting the Local studies room?
Of the 64% who did not visit local studies the most common reason (32%) was that they were unaware of the facility. Additionally 31% stated that they did not have enough time and 13% because it was closed. Only 6% stated that they were not interested and 9% gave other reasons (not specified.) 9% of respondents did not answer this question.
How satisfied were you with the following aspects of our service?
|
% |
Very satisfied |
Fairly satisfied |
Neither |
Fairly dissatisfied |
Very dissatisfied |
|
Exhibitions |
66% |
16% |
0% |
0% |
2% |
|
Shop |
46% |
24% |
14% |
2% |
2% |
|
Staffing |
66% |
14% |
0% |
0% |
2% |
|
Local Studies |
32% |
16% |
2% |
0% |
2% |
|
Location |
36% |
14% |
0% |
0% |
2% |
|
Parking |
40% |
12% |
6% |
2% |
2% |
|
Internal signage |
52% |
14% |
2% |
0% |
2% |
|
External signage |
38% |
28% |
2% |
0% |
2% |
|
Event/Activities (when available) |
36% |
8% |
10% |
0% |
2% |
NB 10% or respondents did not answer this question.
The responses to this question indicate that in general the respondents were very or fairly satisfied with each aspect of the service. All categories received at least a 2% response for fairly or very dissatisfied indicating some room for improvement; however this is an improvement on last period's figures in particular with respect to the shop & exhibitions.
The overall satisfaction rating of respondents was 92.5%
Did you have cause to complain about any aspect of the service during your visit?
Of all the respondents only 4% had cause to complain during there visit and 90% did not. 6% of respondents did not answer this question. Of the 4% who did complain we do not know if there complaint was dealt with fairly and sensitively as 100% of them did not answer this question.
Respondents were also given the opportunity to make comments or suggestions as to how we can improve our service and make the heritage centre better for them. The following are a section of the responses to these…
-
More things to touch (x2)
-
More about football (x2)
-
More signs on the road
-
A tea room or coffee shop (x4)
-
Make it more colourful
-
Labels in the lift so we can tell what is on each floor
-
More stuff
-
Better advertising (x2)
-
"Not many people are aware of how good it is or that you are here"
-
Allow children under 16 up the tower (x2)
-
Display daily activities better
-
More shop stuff
-
More activities for the children as they enjoyed it (x3)
-
More audio-visual stuff
-
More exhibits
-
More photos etc on display (x2)
-
More parking
|
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